I wonder why Wonderfalls fell...

According to one rather unreliable source (AICN) and one vaguely more reliable source (savewonderfalls.com by way of WHEDONesque), a DVD release of Wonderfalls is looking likely. This is good news for those of us who thought the series was clever and entertaining.

But, while searching for the referenced statement that Tim Minear supposedly made about it, I found this Google cached page from foxnow.com. I know that viewership (is that a word?) dropped after the second week, but it doesn't seem possible that the decision to cancel was made completely spur-of-the-moment, so I can't help but wonder why the FUCK Fox sited the ratings as their reason for cancellation.

From the site, dated only two weeks ago*:

WONDERFALLS had a solid sampling in its first 2 weeks, averaging 4 million viewers. The series delivers its best performance among teens on Friday night, ranking #1 in its time period. WONDERFALLS is also popular with young men, ranking #2 in its time period among Men 18-34.

One wonders how far it could have fallen in its third week, since the decision to cancel was announced mere hours after the fourth episode aired.

I'm not necessarily criticizing Fox's decision. It was, after all, theirs to make. I am just questioning their reasons.

*a few more clicks reveal that the current page has the same information on it.